I see the digital landscape as a canvas for storytelling - a space where words, images and film come together to spark meaningful connection. With a BA in English Literature and Film and a Masters in Philosophy, I’ve trained myself to see narratives from every angle, uncovering the nuances and hidden perspectives that bring ideas to life.
My work moves fluidly between social media and PR account management, shaping bespoke strategies for clients in various industries, bringing bold campaigns to life, event coordination and content creation across photography, copy, design and video. Blending creativity with strategic insight, I craft cohesive brand identities that resonate across platforms, from social media, web, email and press.
Having experience in agency settings as well as independently as a freelancer, I understand both the fast-paced demands of large-scale campaigns and the more intimate, hands-on approach needed for smaller (but no less mighty) projects. No matter the scale, my goal is the same: to craft compelling content that feels intentional, imaginative and sparks authentic connection.
Instagram Feed
In today's crowded and competitive marketplace, brands must go beyond merely selling products or services, they need to weave captivating stories that tap into our inherent human need for narrative, sparking authentic emotional connections that transcend transactions.
My passion lies in assisting clients in establishing a unique brand voice and powerful presence that shines bright and truly resonates.
Fuelled by both my expertise and genuine enthusiasm, I concoct the perfect digital elixir, blending strategy and creativity to make your brand sparkle online, with metrics that dazzle and engagement that enchants.
Who I’ve Worked With
In an age where consumers increasingly crave meaning and connection, the ability to captivate through storytelling has become a crucial differentiator for brands seeking to stand out and leave a lasting impact.
A well-crafted brand story has the power to transport audiences on a journey, evoking emotions, creating shared experiences and fostering a sense of belonging.
It allows brands to communicate their values, purpose and authenticity in a way that resonates on a profound level. By tapping into the universal language of storytelling, brands can forge lasting bonds, turning customers into loyal advocates.
Content Creation
Content Creation
Instagram Reel
Perspective video for an interior design brand showcasing a modern chandelier as the focal point within a sculptural spiral staircase, crafted to highlight the team’s refined understanding of the dialogue between modern form and its surrounding architecture
Instagram Reel
Aesthetic lifestyle video for a men’s nature-inspired jewellery brand, strategically merging refined studio shots with candid behind-the-scenes footage to foster an authentic connection with audiences
UGC Video
A UGC-style promotional video for an organic skincare and beauty brand, creatively advertising their ‘espresso martini’ product through strategic set design, thoughtful props and engaging storytelling
Instagram Reel
Creative promotional video for a women’s contemporary jewellery brand, leveraging a trending social media format to engage with audiences in a relevant way whilst promoting multiple new pieces from a new collection
Instagram Reel
Aesthetic lifestyle video for a men’s nature-inspired jewellery brand, leveraging a trending social media format to engage with audiences in a relevant way whilst vividly expressing the brand’s core ‘nature’ philosophy
UGC Video
UGC promotional video for an organic skincare and beauty brand, creatively advertising their ‘afternoon tea’ product through engaging storytelling and purposeful visual design
Instagram Reel
An aesthetic promotional video for an organic skincare and beauty brand, designed to highlight the brand’s sleek, thoughtful product design and its ‘echoes’ philosophy by strategically showcasing the product against a shimmering, diamond-like backdrop
Instagram Reel
Promotional video for a nature-inspired jewellery brand, featuring two rings from their ‘camouflage’ collection, strategically capturing nature’s art of illumination and concealment through using a tree backdrop and dynamic light play
Product Photography & Graphic Design
Copywriting














